Shocking amount of Americans unaware of benefits of personal medical devices: poll

Is what’s connected your wrist much valuable to your wellness than what’s successful your medicine cabinet?

A caller study of 2,000 Americans revealed user sentiments astir purchasing, using, and relying connected aesculapian devices for captious wellness accusation sharing. 

More than 1 successful 4 consumers (28%) reported they person had a individual aesculapian instrumentality alert them to a pending wellness issue.

When alerted, 84% recovered nan information “extremely” aliases “very” valuable, and 76% said they’ve had their wellness rumor successfully diagnosed aft consulting pinch a doctor.

Commissioned by Propel Software and conducted by Talker Research, nan study recovered 80% of consumers ain astatine slightest 1 aesculapian device, including: humor unit monitors (45%), electrical toothbrushes (39%), fittingness trackers and pedometers (24%), smartwatches aliases smart rings (23%) and blood-glucose monitors (18%).

However, galore were unaware of nan scope of aesculapian devices disposable coming and their benefits.

While 40% correctly identified aesculapian devices arsenic “any instrumentality that tin way wellness information,” 27% judge aesculapian devices are “any merchandise that interacts pinch their body,” and different 20% judge they’re “devices that are specifically designed and utilized successful infirmary settings.”

The mostly of respondents were alert of definite aesculapian devices — humor unit monitors (88%), bosom complaint monitors (86%) and blood-glucose monitors (84%). 

But they were unaware that immoderate mundane devices for illustration electrical toothbrushes (33%), babe monitors (20%) and smartwatches/smart rings (18%) besides autumn nether nan meaning of a aesculapian device.

Those who ain aesculapian devices said they were motivated to acquisition their devices owed to recommendations from their expert (47%), friends and family (34%) and merchandise reviews (21%).

“The knowledge and velocity astatine which these devices – from humor unit and glucose monitors to babe monitors – supply user feedback continues to accelerate, and it’s fascinating to witnesser really aesculapian instrumentality manufacturers are quickly adapting to marketplace and user feedback and preferences. At nan aforesaid time, user merchandise companies are progressively entering nan aesculapian instrumentality market,” said Chuck Serrin, Vice President Industry Marketing, Medical Device & Life Sciences astatine Propel Software. “Tech-savvy consumers embracing nan convenience and real-time wellness alerts of these devices will everlastingly alteration really we each deliberation astir our individual wellness care.”  

The study besides recovered galore acquisition decisions were influenced by security recommendations and sum (39%), expert testimonials (38%) and FDA support (36%). 

In addition, 63% of consumers reported they would apt salary a nominal subscription interest if required to entree analytics, online resources, callback information, and software-based merchandise enhancements connected a regular basis. 

Two successful 3 (68%) besides said it was cardinal that their aesculapian devices person a consumer-friendly quality — looking inconspicuous and designed for mundane deterioration and use.

When it comes to information accusation sharing, 2 successful 3 respondents stated they’d beryllium comfortable pinch their devices either sharing accusation complete nan net straight pinch their wide practitioner (62%) aliases pinch a master they’ve met earlier (66%).

Both women (61%) and men (63%) reported emotion comfortable sharing wellness feedback from their instrumentality online pinch aesculapian practitioners.

“Surprisingly, marque loyalty was not apical of mind pinch aesculapian instrumentality consumers — 47% declare they don’t person a ‘brand’ penchant arsenic agelong arsenic nan instrumentality is tin and reliable,” Serrin added. “However, consumers reported that merchandise reviews and recommendations greatly power purchasing decisions. 

“With 71% reporting devices were much trustworthy erstwhile accompanied straight by doctors’ agency reviews, it’s basal that instrumentality manufacturers get products correct truthful favorable reviews are posted quickly to power sales.”

What devices do Americans own?

• A humor unit show – 45%

• An electrical toothbrush – 39%

• Fitness tracker/pedometer – 24%

• A smartwatch/ring – 23%

• A blood-glucose monitoring instrumentality – 18%

• A bosom complaint show – 14%

• A blood-oxygen monitoring instrumentality – 13%

• A slumber search instrumentality – 11%

• A CPAP instrumentality – 11%

• Hearing immunodeficiency – 8%

• Baby monitoring smart devices – 5%

Survey methodology:

Talker Research surveyed 2,000 wide organization Americans; nan study was commissioned by Propel Software and administered and conducted online by Talker Research betwixt Oct. 4 and Oct. 7, 2024.

We are sourcing from a non-probability framework and nan 2 main sources we usage are:

• Traditional online entree panels — wherever respondents opt-in to return portion successful online marketplace investigation for an incentive
• Programmatic — wherever respondents are online and are fixed nan action to return portion successful a study to person a virtual inducement usually related to nan online activity they are engaging in

Those who did not fresh nan specified sample were terminated from nan survey. As nan study is fielded, move online sampling is used, adjusting targeting to execute nan quotas specified arsenic portion of nan sampling plan.

Regardless of which sources a responsive came from, they were directed to an Online Survey, wherever nan study was conducted successful English; a nexus to nan questionnaire tin beryllium shared upon request. Respondents were awarded points for completing nan survey. These points person a mini cash-equivalent monetary value.

Cells are only reported connected for study if they person a minimum of 80 respondents, and statistical value is calculated astatine nan 95% level. Data is not weighted, but quotas and different parameters are put successful spot to scope nan desired sample.

Interviews are excluded from nan last study if they grounded quality-checking measures. This includes:

• Speeders: Respondents who complete nan study successful a clip that is quicker than one-third of nan median magnitude of question and reply are disqualified arsenic speeders
• Open ends: All verbatim responses (full open-ended questions arsenic good arsenic different please specify options) are checked for inappropriate aliases irrelevant text
• Bots: Captcha is enabled connected surveys, which allows nan investigation squad to place and disqualify bots

• Duplicates: Survey package has “deduping” based connected integer fingerprinting, which ensures cipher is allowed to return nan study much than once

It is worthy noting that this study was only disposable to individuals pinch net access, and nan results whitethorn not beryllium generalizable to those without net access.