Subway was deed pinch a suit connected Monday claiming nan edifice concatenation “materially overstates” nan magnitude of nutrient successful ocular ads for sandwiches.
The suit took purpose astatine photos successful Subway advertisements, alleging nan concatenation “falsely advertises” really overmuch nutrient nan steak and food sandwich has connected it.
This is particularly concerning, nan title said, because of ostentation and precocious nutrient prices, and because galore lower-income consumers are struggling financially.
It was revenge successful nan U.S. District Court for nan Eastern District of New York connected behalf of a female who bought a steak and food sandwich from a Subway location successful New York successful August and asked nan tribunal for certification arsenic a people action.
Anna Tollison of nan New York City borough of Queens said she paid $7.61 for a steak and food sandwich astatine a section Subway, not realizing Subway’s ads showed a sandwich containing astatine slightest 200% much nutrient than she and different consumers would receive.
The suit accused nan concatenation of engaging successful akin strategies for “many different sandwiches,” for illustration nan cheesy ail steak.
Other Subway customers person recovered nan magnitude of nutrient they received successful steak and food sandwiches to beryllium “grossly misleading” compared to what was depicted successful ads, the suit said, pointing to immoderate societal media posts.
Subway’s ads for nan steak and food sandwich “are unfair and financially damaging to consumers arsenic they are receiving a merchandise that is materially little successful worth than what is being represented,” nan suit alleged.
It based on nan plaintiff and members of nan projected people would not person bought nan Subway sandwiches if not for nan ads.
The sandwich concatenation is “unfairly competing pinch restaurants that reasonably advertise nan size of their paper items,” nan suit said.
Her suit seeks unspecified damages for New Yorkers who bought nan sandwiches successful nan past 3 years, for Subway’s alleged violations of nan state’s user protection laws.
While nan concatenation is champion known for its foot-long sandwiches, it besides has bowls, salads and different items connected its menu.
Subway’s edifice footprint spans almost 37,000 locations across nan U.S. and different countries.
FOX Business reached retired to Subway for remark connected nan lawsuit.