IHOP-Applebee’s joint restaurant debuting in the US: Here’s where to it

The associated IHOP-Applebee’s conception that Dine Brands has been processing will get successful America successful early 2025.

The firm genitor of the 2 chains said its inaugural U.S. dual-branded edifice will beryllium in Seguin, Texas.

It is expected to unfastened its doors successful nan first 4th of 2025.

Seguin is astir 40 minutes northeast of San Antonio and location to complete 30,000 people.

Dine Brands is bringing nan associated IHOP-Applebee’s conception to nan metropolis by renovating an IHOP restaurant successful nan area tally by franchisee R. Hakim Corp.

This news comes arsenic Dine Brands CEO John Peyton told analysts and investors this week that nan institution is eyeing 15 sites successful nan U.S. for associated IHOP-Applebee’s restaurants and “continue[d] to stay on-track to unfastened our first U.S. home location” successful nan Texas city. 

Diners tin expect nan associated IHOP-Applebee’s edifice successful Seguin to characteristic a shared room and a mixed menu.

Its eating area will connection some IHOP and Applebee’s sections side-by-side, according to an image of nan planned dual-branded restaurant.

Peyton said successful a connection that nan dual edifice creation “allows IHOP to radiance successful nan greeting and Applebee’s to thrive successful afternoons and evenings.”

Seguin, Texas is location to complete 30,000 group and is 40 minutes northeast of San Antonio. Dine Brands

“The paper leverages each brand’s unsocial offerings to maximize dayparts and supply much choices, variety, and worth to guests,” he said.

R. Hakim Corp Vice President Danny Hakim said guests “can bask nan champion of some brands immoderate clip of nan time wrong 1 awesome edifice experience” erstwhile nan conception debuts successful Seguin.

Dine Brands’ associated IHOP-Applebee’s conception has been in nan works for immoderate time.

The institution first tested it successful non-U.S. markets, having opened 13 internationally to date, including 3 successful nan 3rd quarter.

Those dual-branded restaurants “have performed well” and bring successful “on mean astir 1.5 times to 2 times nan gross of a single-branded restaurant,” Peyton told analysts and investors this week.

“We’re pleased pinch nan maturation of nan dual brands conception internationally and we’re excited astir nan imaginable of this opportunity domestically,” he said.

“It’s important to statement connected nan dual marque that nan driver for it is not needfully nan user proposition, it’s really nan economics for our owners and developers,” he besides said.

“It’s really a B2B product, successful nan consciousness that it’s sewage complementary dayparts, a shared kitchen, a communal menu, cross-train staff.”

The international associated IHOP-Applebee’s restaurants are successful Mexico, Canada, nan UAE, Kuwait, Saudi Arabia, Peru and Honduras, according to Dine Brands.

The home sites willing successful nan dual-branded edifice conception are mostly “existing IHOPs that are adding an Applebee’s,” according to nan Dine Brands CEO.

The institution believes nan conception tin thief thrust economical betterment and maturation crossed its system, Peyton said.

Dine Brands said its world edifice count for nan Applebee’s and IHOP brands were 1,618 and 1,809, respectively, astatine nan extremity of nan 3rd quarter, including its 13 existent dual-branded locations.

The institution has besides owned Fuzzy’s Taco Shop since precocious 2022.

There are 119 of those crossed nan country.