‘Heavenly’ can of air from glamorous Lake Como being sold for $11: ‘100% authentic’

It’s nan cleanable Italian souven-air.

Discerning breathers everyplace tin now inhale immoderate of nan astir luxe aerial connected nan planet, purportedly captured consecutive from nan root among nan rolling hillsides and lush landscapes of Lake Como, Italy.

The “luxurious souvenir” is nan brainchild of Italian communications patient ItalyComunica, which bills nan gimmicky keepsake arsenic “perfect for those who wish to rediscover nan bid and elegance of this heavenly corner, sealed successful a tin.”

“Lake Como Air” bills itself arsenic “fresh aerial trapped successful a can” from nan posh picnic destination, and is being sold for $11 per can. lakecomoair.it

For $11 per can, purchasers tin get 13.5 ounces (400ml) of “pure aerial from nan astir beautiful reservoir successful nan world,” which pledges connected nan packaging to beryllium “100% authentic.”

The explanation connected each pull-top tin shows an overhead position of an illustrated motorboat kicking up aftermath arsenic it traverses heavy bluish water, meant to evoke nan posh picnic destination astir 50 miles northbound of Milan, which is nan sometimes-home of George and Amal Clooney.

The task sewage mixed reviews connected societal media, pinch 1 X personification dismissing it arsenic “packaging for nan liking of it.”

Picturesque Lake Como has gotten much attraction successful caller years, aft George Clooney purchased an 18th-century villa successful nan upscale edifice area successful 2002. LightRocket via Getty Images

Others pointed retired that it wasn’t nan first clip “canned air” from tourer destinations was packaged and sold, pointing retired that Italian businessman Gennaro Ciaravolo repurposed quiet World War II nutrient containers to create “Aria di Napoli” — aerial of Naples.

A movie buff X personification said nan point brought to mind a celebrated segment from nan 1987 Mel Brooks movie “Spaceballs” successful which nan dimwitted President Skroob liberally popped unfastened and breathed cans of “Perri-air” — packaged to lucifer Perrier water.

Hawking canned aerial didn’t commencement pinch Lake Como Air.

Other entrepreneurs complete nan years person purported to connection cans of aerial from locals including Paris, Rome, Berlin, Tokyo, Israel and more.