British chef Jamie Oliver urges followers to help solve the 'grate cheese robbery'

British cook Jamie Oliver is connected nan lawsuit of nan stolen cheddar

LONDON -- British cook Jamie Oliver is connected nan case of nan stolen cheddar.

Oliver, who roseate to fame arsenic “The Naked Chef" connected TV by stripping nutrient down to its essentials, sewage cheeky successful an different superior plea to his societal media followers to thief lick nan enigma of nan missing 22 metric tons (48,488 pounds) of award-winning cheddar worthy 300,000 British pounds ($390,000) that was stolen successful a scam.

Calling it nan “grate food robbery,” Oliver told his 10.5 cardinal Instagram fans to beryllium connected nan lookout for “lorry loads of very posh cheese.”

Nearly 1,000 wheels of cloth-wrapped artisanal cheddar were swiped from Neal’s Yard Dairy by a con creator posing arsenic a wholesale supplier for a awesome French retailer, nan institution said. The food was gone earlier nan institution realized it had been scammed and reported nan theft Oct. 21.

“If nan woody seems excessively gouda to beryllium true, it astir apt is! Let’s find these food stealers,” Oliver wrote.

Cheddar, which is named for nan colony successful southwest England wherever it originated, is nan world's best-known food because it does not person nan protected position of different location products for illustration champagne and, thus, is produced successful galore countries. But location are only a mini number of existent British cheddar makers, Oliver said.

“These are immoderate of nan cheeses, aliases astir of them, that sewage nicked,” he said successful a video accompanying his post.

The cheeses were from 3 makers: Hafod Welsh integrated cheddar, Westcombe cheddar, and Pitchfork cheddar.

Detectives astatine Scotland Yard and world authorities are searching for nan culprits.

Neal's Yard Dairy, a distributor, wholesaler, and retailer of British artisanal cheese, has asked world cheesemongers to beryllium connected nan lookout for nan stolen cheese, peculiarly successful 10-kilogram (22-pound) and 24-kilogram (52-pound) blocks.

“If anyone hears thing astir posh food going for cheap, it’s astir apt immoderate wrong’uns," Oliver said.