At age 97, pioneering Black businessman George E. Johnson has finally written his memoir

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As he approached his mid-90s, pioneering Black businessman George E

ByThe Associated Press

October 30, 2024, 8:01 AM

NEW YORK -- As he approached his mid-90s, pioneering Black businessman George E. Johnson unexpectedly recovered himself wished — moreover called — to constitute his memoir.

Johnson's “Afro Sheen: How I Revolutionized an Industry pinch nan Golden Rule, from Soul Train to Wall Street” will beryllium published Feb. 3 by Little, Brown and Company. The book's title is named for 1 of nan astir memorable user items his Johnson Products Company developed. Founded successful 1954, Johnson Products was nan first Black-owned institution to beryllium listed connected nan American Stock Exchange and was besides known for sponsoring nan celebrated 1970s euphony show “Soul Train.”

Johnson, 97, worked connected “Afro Sheen” pinch nan author-editor Hilary Beard. He hadn't thought of penning a book until 3 years ago.

“I had an epiphany connected Sunday morning, November 21, 2021,” he said successful a connection released Wednesday by Little, Brown. "In that experience, I intelligibly heard 5 words: ‘You must show your story.’ I believed it was nan sound of nan Lord. I made a 180 grade move and instantly sought a writer.”

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